只读的亚马逊运营 Agent 货架A read-only shelf of Amazon ops agents

一个问题,
一个清楚判断。
One question,
one clear call.

即开即问,贴报表即答;要天天盯的事,雇个岗位。整页只读。 Ask with the numbers you have, paste a report, or hire a worker that watches daily. Every path read-only.


怎么用这个货架How this shelf works

先看数据在哪,再挑工具或岗位See where your data lives, then pick a tool or a worker

从广告后台导出报表,贴进来就能问;数字类问题开口就能答。数据已接入 LingXing ERP 与采集器,商店 agent 自动读取还在开发——今天先把报表粘贴进来。整页只读:没有一个 agent 能改你的广告、价格、库存或订单。Export a report from your ads console, paste it in, and ask away; number questions get an answer on the spot. LingXing ERP and the collector already feed the system — the agents' automatic reading is still in development, so today you paste the report in yourself. The whole shelf is read-only: no agent can change your ads, prices, inventory, or orders.

01即开即用Numbers in, answer out

给出你手里的数字,马上得到判断。Hand it the numbers you hold; get the call immediately.

02贴报表即问Paste a report, then ask

贴进导出的报表就能问;自动加载已在开发。Paste an exported report and ask; auto-loading is in development.

03能雇佣的岗位Hire a worker

不是问一次,是替你天天盯;提议先给你批。Not one question — it watches daily; every proposal goes to you first.

04全部只读Read-only, every one

只分析,不改广告、价格、库存或订单。Analysis only — no changes to ads, prices, inventory, or orders.

即开即用Instant 15贴报表Paste a report 9可雇佣Hireable 8能改你店铺的Can change your shop 0

你的团队 · 第一天就在岗Your team · staffed on day one

七个岗位已经在替你盯着Seven seats are already working for you

这些不用雇,开店第一天就在岗。每张卡写清楚:多久出一次活、盯哪一块、以及未经你同意它能做到哪一步 —— 最后一条是代码事实,不是承诺。You do not hire these — they are staffed from day one. Every card states how often it works, what it watches, and how far it may go without asking you. That last line is a code fact, not a promise.

广告运营Ad operations

已在岗On staff
可提议 · 你批准May propose — you approve每天早上出活output every morning

盯广告花费:哪些在烧钱、哪些词该否、预算和时段怎么调。Watches ad spend: what is burning money, which search terms to negate, and how budget and dayparting should move.

盯哪一块Watches广告活动、搜索词、广告位campaigns, search terms, placements
这个岗位带什么What this seat brings

带什么Brings8 项能力8 capabilities

未经批准能做到May do unasked可提议 · 你批准May propose — you approve

库存管家Inventory

已在岗On staff
只给建议Advice only每天早上出活output every morning

盯断货和滞销:哪些要补货、哪些压着钱。Watches stockouts and dead stock: what to reorder, and what is sitting on your cash.

盯哪一块Watches库存the inventory lane
这个岗位带什么What this seat brings

带什么Brings本岗位的判断this seat's own judgement

未经批准能做到May do unasked只给建议Advice only

利润管家Profit

已在岗On staff
可提议 · 你批准May propose — you approve每天早上出活output every morning

盯毛利和店铺盈亏:哪些 SKU 在亏、哪个店在赔钱。Watches margin and store P&L: which SKUs are losing money, and which store is in the red.

盯哪一块Watches定价、财务the pricing and finance lanes
这个岗位带什么What this seat brings

带什么Brings本岗位的判断this seat's own judgement

未经批准能做到May do unasked可提议 · 你批准May propose — you approve

售后质量After-sales quality

已在岗On staff
可提议 · 你批准May propose — you approve每天早上出活output every morning

盯退货和差评:哪些产品有质量信号,要不要下架。Watches returns and bad reviews: which products carry a quality signal, and whether to pull one.

盯哪一块Watches退货the returns lane
这个岗位带什么What this seat brings

带什么Brings本岗位的判断this seat's own judgement

未经批准能做到May do unasked可提议 · 你批准May propose — you approve

Listing 优化Listing

已在岗On staff
只给建议Advice only按需出活output on demand

盯详情页质量:标题、五点、图片、A+ 怎么改。Watches detail-page quality: what to change in the title, bullets, images and A+.

盯哪一块Watches不定时扫描nothing on a schedule
这个岗位带什么What this seat brings

带什么Brings2 项能力2 capabilities

未经批准能做到May do unasked只给建议Advice only

运营学习Learning

已在岗On staff
只给建议Advice only按需出活output on demand

考自己和带新人:运营知识点掌握了没,出题、判卷、指出该回的课。Tests you and trains new hires: sets the questions, marks them, and points at the lesson to go back to.

盯哪一块Watches不定时扫描nothing on a schedule
这个岗位带什么What this seat brings

带什么Brings1 项能力1 capabilities

未经批准能做到May do unasked只给建议Advice only

竞品观察Market watch

已在岗On staff
只给建议Advice only每天早上出活output every morning

盯同类目和需求变化:市场在往哪走。Watches the category and shifts in demand: where the market is going.

盯哪一块Watches竞品the competitor lane
这个岗位带什么What this seat brings

带什么Brings本岗位的判断this seat's own judgement

未经批准能做到May do unasked只给建议Advice only

问法一 · 手里有数就能问Path 01 · numbers in hand

即开即用Numbers in, answer out

从你手里的数字开始,当场给出判断。这一组只要数字或文本,不用导任何报表;每张卡片都写清要填什么。Start with the numbers you already have and get a clear call on the spot. This group takes numbers or plain text — no exports — and every card says exactly what to fill in.

这一组的数据来源只有一条:你手里的数字或文本,张口就答。This group has exactly one data source: numbers or text you already have.

这些 agent 目前用中文对话;口令、字段名和示例问法都按机器人实际接受的写法原样展示。These agents converse in Chinese today; commands, field names and example asks are shown exactly as the bot accepts them.

否词判官Negative-keyword judge

这个词点了这么多次还不出单,该否掉吗?This term has taken this many clicks with no order — should I negate it?

输入与示例Inputs & example

输入Inputs转化率%(必填) (required) · 点击数次(必填) (required)

示例问法Example ask转化率 5%,一个词点了 30 次没出单/否词 5 30

所属模块Modulesearch-term-ops

点击量目标Click target

我想让这个词出 5 单,大概要给它多少点击?I want this term to bring 5 orders — roughly how many clicks does it need?

输入与示例Inputs & example

输入Inputs转化率%(必填) (required) · 已有点击次(选填) (optional)

示例问法Example ask转化率 4%,这个词还没跑过/点击目标 4

所属模块Modulesearch-term-ops

关键词分级Keyword tiering

这个词是大词、中词还是长尾?该怎么打?Is this a head, mid or long-tail term — and how should I bid on it?

输入与示例Inputs & example

输入InputsABA排名(必填) (required)

示例问法Example ask一个 ABA 排名 12000 的词/分级 12000

所属模块Modulekeyword-research

特征词分析Feature-word analysis

这一堆标题/搜索词里,哪些词反复出现?哪个词最烧钱?Across these titles and search terms, which words keep recurring — and which one burns the most money?

输入与示例Inputs & example

输入Inputs文本(必填) (required)

示例问法Example ask贴三条标题 — 只看哪些词反复出现/特征词 waterproof car cover for sedan …

所属模块Modulekeyword-research

词库清洗Keyword-list cleanup

这堆关键词去重、合并单复数之后还剩多少能用?各是什么分类、相关度多少?After de-duplicating and merging plurals, how many of these keywords are usable — and what category and relevance is each?

输入与示例Inputs & example

输入Inputs词表(必填) (required) · 核心词(必填) (required)

示例问法Example ask7 个词,含 1 个重复、2 个单复数/洗词 核心词="car cover" …

所属模块Modulekeyword-research

亚马逊拓词Amazon keyword expansion

围绕这个种子词,亚马逊搜索框会把它联想成哪些长尾词?Around this seed term, which long-tail terms does Amazon's search box suggest?

输入与示例Inputs & example

输入Inputs种子词(必填) (required) · 更多种子(选填) (optional) · 站点(选填·美国站、英国站、德国站) (optional · amazon.com / amazon.co.uk / amazon.de)

示例问法Example ask输入 table lamp,看亚马逊搜索框会联想出哪些长尾词/拓词 table lamp

所属模块Modulekeyword-research

运营助教Ops tutor

运营这些知识点我到底掌握了没有,出题考我一遍?Do I actually know these operations concepts? Quiz me.

输入与示例Inputs & example

输入Inputs模式(必填·出题、判卷) (required · 出题 / 判卷) · 题组(必填·入门卷、关键词卷、广告实操卷、诊断进阶卷) (required · A / B / C / D) · 答案(选填) (optional)

示例问法Example ask出题 — 关键词卷,5 题混合题型,先给题面/助教 出题 B

所属模块Modulelearning-drill

ACOS 红线ACOS red line

我的 ACOS 到底多少算亏?红线在哪?At what ACOS am I actually losing money? Where is the line?

输入与示例Inputs & example

输入Inputs毛利率%(必填) (required) · 总销售额$(必填) (required) · 广告销售额$(必填) (required)

示例问法Example ask毛利率 30%,总销 $40k 其中广告出了 $16k/红线 30 40000 16000

所属模块Modulead-budget

预算体检Budget check

我现在这个 ACOS,广告预算该放开还是该压?At my current ACOS, should the ad budget open up or tighten?

输入与示例Inputs & example

输入Inputs毛利率%(必填) (required) · 总销售额$(必填) (required) · 广告销售额$(必填) (required) · 当前ACOS%(选填) (optional)

示例问法Example ask毛利 25%,当前 ACOS 30% — 在两条线之间/预算 25 30000 12000 30

所属模块Modulead-budget

指标体检Metric health check

我的 ACOS、TACOS、点击率、转化率、库存可售月数,算好还是算差?My ACOS, TACOS, CTR, conversion rate and months of cover — good or bad?

输入与示例Inputs & example

输入Inputs指标(必填·ACOS、TACOS、点击率 CTR、转化率 CVR、库存可售月数) (required · acos / tacos / ctr / cvr / estimated_months) · 数值(必填) (required)

示例问法Example askACOS 42%/体检 acos 42

所属模块Modulead-triage

类目对标Category benchmark

我这个类目,CTR / 转化率 / ACOS 的正常水平是多少?In my category, what is a normal CTR, conversion rate and ACOS?

输入与示例Inputs & example

输入Inputs类目(必填) (required)

示例问法Example ask查汽车类目的基准/对标 汽车

所属模块Modulecategory-benchmark

Listing 体检Listing check-up

我这条 listing 哪里最拖后腿?Where does this listing drag the most?

输入与示例Inputs & example

输入Inputs标题(必填) (required) · 五点(选填) (optional) · 图片数张(选填) (optional) · 有A+(选填·有、没有) (optional · yes / no)

示例问法Example ask标题有了,五点只写了 1 条,4 张图,没有 A+/listing title="Car Cover Waterproof All Weather"…

所属模块Modulelisting-quality

五点排版器Bullet-point formatter

我的五点描述写好了,怎么变成亚马逊后台能直接贴的 HTML?My five bullets are written — how do I turn them into HTML Seller Central accepts as-is?

输入与示例Inputs & example

输入Inputs五点内容(必填) (required) · 产品描述(选填) (optional)

示例问法Example ask三条写好的五点 — 直接得到可粘贴的 HTML/排版 【Universal Fit】Sedans, hatchbacks and SUVs up…

所属模块Modulelisting-quality

Listing 文案优化Listing copywriter

我的标题和五点描述照什么标准重写才更容易出单?By what standard should I rewrite my title and bullets so they convert better?

输入与示例Inputs & example

输入Inputs标题(必填) (required) · 五点描述条(必填) (required) · 品牌(选填) (optional) · 核心词(选填) (optional) · 模式(选填·整体重写、在原文上微调) (optional · rewrite / modify)

示例问法Example ask贴一条真实 Listing 的标题和前 3 条五点 — 硬伤先报出来/文案 标题=“28" Coastal Table Lamps for Living Room Set…

所属模块Modulelisting-quality

新品广告架构New-product ad blueprint

新品要开哪几组广告,每组放什么词、给多少预算?Which campaigns should a new product open, with which terms and how much budget each?

输入与示例Inputs & example

输入InputsSKU(必填) (required) · 核心词(必填) (required) · 每组日预算$(必填) (required)

示例问法Example ask一个新 SKU,两个核心词,每组 $30/架构 CC-001 "car cover|waterproof car cover" 30

所属模块Modulenew-product-launch

问法二 · 贴进报表就能问Path 02 · paste a report

贴报表即问Paste a report, then ask

从广告后台导出报表,贴进来就能问。贴哪份报表、要哪些列,每张卡片都写清楚。Export a report from your ads console, paste it in, and ask. Every card says exactly which report and which columns it needs.

数据已接入 LingXing ERP 与采集器;商店 agent 自动读取还在开发——今天先把报表粘贴进来就能问。LingXing ERP and the collector already feed the system; the agents' automatic reading is still in development — today, paste the report in and ask.

每日站会Daily standup

今天站会三十秒,我该说哪几个数?Thirty seconds at today's standup — which numbers should I say?

输入与示例Inputs & example
数据来源Data sourcebusiness_report 粘贴报表即可问paste the report, then ask

输入Inputs业务报告(粘贴报表·必填) (paste a report · required)

示例问法Example ask按 SKU 导出,有一个 SKU 有会话没出单 — 回答会分清「会看过」和「点过」,并指向 /广告诊断/站会 sku sessions units ordered ordered product sales …

所属模块Modulead-triage

黑名单守门员Blacklist keeper

我拉黑的那些词,这次搜索词报告里还在烧钱吗?The terms I blacklisted — are they still burning money in this search-term report?

输入与示例Inputs & example
数据来源Data sourcesp_search_term 粘贴报表即可问paste the report, then ask

输入Inputs黑名单(必填) (required) · 搜索词报告(粘贴报表·必填) (paste a report · required)

示例问法Example ask4 个词的报告,黑名单命中 2 个,其中 1 个数据不足 — 还在烧钱的和证据不够的,分开说清/黑名单 黑名单="cheap car cover|junk" …

所属模块Modulesearch-term-ops

搜索词分诊Search-term triage

这份搜索词报告里,哪些词该否、哪些该加价、哪些该单独拎出来?In this search-term report, which terms to negate, which to bid up, and which to break out on their own?

输入与示例Inputs & example
数据来源Data sourcesp_search_term 粘贴报表即可问paste the report, then ask

输入Inputs搜索词报告(粘贴报表·必填) (paste a report · required) · 整体ACOS%(选填) (optional)

示例问法Example ask贴一份真实导出的搜索词报告(英文列名)/搜索词 整体ACOS=35 …

所属模块Modulesearch-term-ops

分时段诊断Dayparting diagnosis

我一天里哪几个小时的广告钱是白花的?Which hours of my day is ad money wasted?

输入与示例Inputs & example
数据来源Data sourcesp_campaign_hourly 粘贴报表即可问paste the report, then ask

输入Inputs分时段数据(粘贴报表·必填) (paste a report · required) · 目标ACOS%(必填) (required)

示例问法Example ask一份按小时的花费/订单表,目标 ACOS 30%/分时 30 …

所属模块Moduledayparting

投放报告医生Targeting-report doctor

这份投放报告能算出哪些指标,哪里数据不够,八步曲还能走到哪一步?Which metrics can this targeting report yield, where is the data short, and how far through the eight steps can it go?

输入与示例Inputs & example
数据来源Data sourcesp_targeting 粘贴报表即可问paste the report, then ask

输入Inputs投放报告(粘贴报表·必填) (paste a report · required)

示例问法Example ask贴两行投放报告 — 看能算出哪些指标、哪里数据不够/投放体检 asin campaign_name impressions clicks orders…

所属模块Moduletargeting-ops

广告位分析师Placement analyst

搜索结果顶部、商品页这些广告位,哪个该加价、哪个该降?Top of search, product pages — which placement should be bid up and which down?

输入与示例Inputs & example
数据来源Data sourcesp_placement 粘贴报表即可问paste the report, then ask

输入Inputs广告位报告(粘贴报表·必填) (paste a report · required) · 目标ACOS%(必填) (required)

示例问法Example ask三个广告位,目标 ACOS 30% — 顶部够数据且赚钱,其余两个点击没攒够/广告位 30 …

所属模块Moduleplacement-tuning

活动分诊Campaign triage

这份广告活动报告里,哪些活动该调竞价策略、哪些该动预算?In this campaign report, which campaigns need a bidding-strategy change and which a budget change?

输入与示例Inputs & example
数据来源Data sourcesp_campaign 粘贴报表即可问paste the report, then ask

输入Inputs活动报告(粘贴报表·必填) (paste a report · required) · 目标ACOS%(必填) (required) · 活动类型(选填·自动(推荐)、多词活动、单词活动) (optional · auto / multi_keyword / single_keyword) · 客单价$(选填) (optional)

示例问法Example ask四个活动,目标 ACOS 30% — 一个超标且订单贡献小该 Down Only,一个点击不足,一个正好踩线/活动 目标ACOS=30 …

所属模块Modulecampaign-ops

广告诊断八步曲Eight-step ad diagnosis

广告整体出问题了,从哪一步开始查?Ads are off overall — which step do I start checking from?

输入与示例Inputs & example
数据来源Data sourcebusiness_report、sp_advertised 粘贴报表即可问paste the report, then ask

输入Inputs业务报告(粘贴报表·必填) (paste a report · required) · SP推广商品报告(粘贴报表·必填) (paste a report · required) · 目标ACOS%(选填) (optional)

示例问法Example ask业务报告 + SP 推广商品报告,目标 ACOS 30%/广告诊断 目标ACOS=30 …

所属模块Modulead-triage

店铺全面体检Whole-shop audit

我的店现在哪里在流血,先修什么?Where is my shop bleeding right now, and what do I fix first?

输入与示例Inputs & example
数据来源Data sourcesku_month_full、ad_product_month、ad_product_lifetime、ad_campaign_daily、ad_campaign_lifetime、dim_parent_asin_month 粘贴报表即可问paste the report, then ask

输入Inputs店铺ID(必填) (required) · ASIN(选填) (optional) · SKU(选填) (optional) · 父体(选填) (optional)

示例问法Example ask演示店铺:断货、亏损、僵尸 listing、Top1 差距一次全查出/全店体检 sid=9901

所属模块Moduleproduct-audit

问法三 · 雇个岗位天天盯Path 03 · hire a worker

能雇佣的岗位Hire a worker

不是问一次,是替你天天盯。雇佣后按节奏出活,提议先给你批,随时可解雇。Not a one-off answer — a hired worker watches daily. It delivers on a cadence, every proposal reaches you first, and you can dismiss it anytime.

断货盯哨Stock-out watch

即点即上岗Starts on click每天早上出活output every morning

断货这事,能不能有人天天替我盯着,一有风险就叫我?Can someone watch stock-outs for me every day and call me the moment there is a risk?

交付Delivers每天扫一遍可售库存,给出断货风险名单和最急的几件Scans sellable inventory daily and returns the stock-out risk list and the few most urgent items
雇佣条件与试跑Terms & try-first

雇佣Hiring每天早上出活output every morning · 现阶段免费Free for now

上岗前需要Requires需要:库存数据(已接领星自动有,没接可先贴报表)Inventory data (automatic once LingXing is connected; paste a report until then)

体检专员Audit specialist

老板确认后上岗Owner approves first每天早上出活output every morning

店铺哪里在流血、先修什么,有没有人先整体查一遍?Where is the shop bleeding and what comes first — can someone check the whole thing once?

交付Delivers全店六个方向一次查清——断货、广告浪费、亏损 SKU、僵尸 listing、对标差距——告诉你先修什么Checks six directions at once — stock-outs, ad waste, loss-making SKUs, zombie listings, benchmark gaps — and tells you what to fix first
雇佣条件与试跑Terms & try-first

雇佣Hiring每天早上出活output every morning · 现阶段免费Free for now

先试这条Try first先试试再雇try it before you hire/全店体检

新品起盘Product launch

即点即上岗Starts on click按需出活output on demand

新品要开哪几组广告、怎么起量,有没有人带着我做?Which campaigns should a new product open and how do I ramp it — can someone walk me through it?

交付Delivers你带着 SKU 和核心词来,它给出广告架构和起盘节奏Bring the SKU and core terms; it returns the ad structure and a ramp-up cadence
雇佣条件与试跑Terms & try-first

雇佣Hiring按需出活output on demand · 现阶段免费Free for now

先试这条Try first先试试再雇try it before you hire/架构

否词专员Negation specialist

老板确认后上岗Owner approves first每天早上出活output every morning

烧钱的搜索词,能不能有人天天挑出该否的并给出提议?Can someone pick out the search terms to negate every day and propose them?

交付Delivers每天从搜索词报告挑出该否的词,并说明每条提议的预期效果Picks the terms to negate from the daily search-term report and states the expected effect of each proposal
雇佣条件与试跑Terms & try-first

雇佣Hiring每天早上出活output every morning · 现阶段免费Free for now

上岗前需要Requires需要:搜索词报告(粘贴进来,或由采集器自动同步)Search-term report (paste it in, or let the collector sync it)

先试这条Try first先试试再雇try it before you hire/否词

分时调价Dayparting

老板确认后上岗Owner approves first每天早上出活output every morning

哪些时段在白烧钱,能不能有人盯着并提议分时调整?Which hours are burning money — can someone watch and propose hourly adjustments?

交付Delivers每天按小时拆花费与出单,给出该停/该压时段的提议Splits spend and orders by hour every day and proposes the hours to pause or throttle
雇佣条件与试跑Terms & try-first

雇佣Hiring每天早上出活output every morning · 现阶段免费Free for now

上岗前需要Requires需要:分时段报告(粘贴进来,或由采集器自动同步)Hourly report (paste it in, or let the collector sync it)

先试这条Try first先试试再雇try it before you hire/分时

预算管家Budget steward

老板确认后上岗Owner approves first每天早上出活output every morning

广告预算该放开还是压,能不能有人天天替我算?Should the ad budget open up or tighten — can someone work it out for me every day?

交付Delivers每天按毛利和花费算每组的预算方向,给出调法提议Works out each campaign's budget direction daily from margin and spend, and proposes the change
雇佣条件与试跑Terms & try-first

雇佣Hiring每天早上出活output every morning · 现阶段免费Free for now

上岗前需要Requires需要:广告报表(粘贴进来,或由采集器自动同步)Ad report (paste it in, or let the collector sync it)

先试这条Try first先试试再雇try it before you hire/预算

详情页管家Listing steward

老板确认后上岗Owner approves first每天早上出活output every morning

我的详情页哪里拖后腿,能不能有人持续盯并给改法?Where does my listing drag — can someone keep watching and tell me what to change?

交付Delivers每天体检你的详情页,给出最拖后腿的一项和改法Checks your listing daily and returns the single biggest drag plus the fix
雇佣条件与试跑Terms & try-first

雇佣Hiring每天早上出活output every morning · 现阶段免费Free for now

先试这条Try first先试试再雇try it before you hire/listing

出价调优Bid tuning

老板确认后上岗Owner approves first每天早上出活output every morning

广告出价能不能有人天天看着调,别让我手动一个个改?Can someone watch and adjust my bids daily so I stop editing them one by one?

交付Delivers每天挑出出价明显偏离的词,给出调价提议和预期Picks the terms whose bids are clearly off each day and proposes the change with an expected effect
雇佣条件与试跑Terms & try-first

雇佣Hiring每天早上出活output every morning · 现阶段免费Free for now

上岗前需要Requires需要:搜索词报告(粘贴进来,或由采集器自动同步)Search-term report (paste it in, or let the collector sync it)

挑好了就复制卡片上的「雇佣」口令,发给飞书机器人;还没想好,联系我们,从第一个岗位开始配。Made your pick? Copy the hire command on a card and send it to the Feishu bot. Not sure yet? Contact us and we will set up your first worker.


如实说明As it is

先说清楚这些 agent 不是什么What these agents are not

现在就能用Works today

从一个问题开始Start with one question

数字类工具今天就能答:命令在 SellerFleet 的飞书机器人里输入,还没接入的,邮件我们帮你开通。要天天盯的事,雇一个岗位——提议先经你批准,随时可解雇;现阶段免费,计费方式还没定。 The number tools answer today: commands are typed to the SellerFleet Feishu bot — not set up yet? Email us and we will get you started. For what needs watching daily, hire a worker: every proposal reaches you first, and you can dismiss it anytime. Free for now; how billing works is still undecided.